Below is the answer and explanation for from top to bottom, what should your search account structure hierarchy look like?
From top to bottom, what should your search account structure hierarchy look like?
Campaigns, ad groups, keywords. ✅
Ad groups, campaigns, keywords.
Below is the answer and explanation for true or false: quality score is an algorithm that scores each of your search ads on spelling and grammar.
True or false: quality score is an algorithm that scores each of your search ads on spelling and grammar.
True.
False. ✅
...
Below is the answer and explanation for fill in the blank: retargeting an example of targeting.
Fill in the blank: retargeting an example of targeting.
Contextual.
Demographic.
Audience.
Behavioral. ✅
Correc...
Below is the answer and explanation for what should your decision stage ads do?
What should your decision stage ads do?
Tell your buyer persona why the other products or services available are bad.
Promote lead generation content offers.
Highlight the value of your company’s prod...
Below is the answer and explanation for which of the following goals are options available for advertising on Twitter? Select all that apply.
Which of the following goals are options available for advertising on Twitter? Select all that apply.
Engagement. ✅
Website clicks. ✅
Below is the answerr and explanation for which ad creative best practice(s) are displayed in the example below? select all the apply.
Which ad creative best practice(s) are displayed in the example below? select all the apply.
The rule of thirds.
Contrasting colors.
Seasonal them...
Below is the answer and explanation for which of the following is not an automated bidding strategy?
Which of the following is not an automated bidding strategy?
Maximize conversions.
Maximize views. ✅
Target ROAS.
Target CPA.
...
Below is the answer and explanation for what should your consideration stage ads do?
What should your consideration stage ads do?
Promote generic, unbranded content.
Direct someone to a pricing page.
Include discounts to encourage immediate purchase.
Help...
Below is the answer and explanation for true or false: an organic marketing strategy is reliant on your followers, while social media advertising allows you to target new audiences.
True or false: an organic marketing strategy is reliant on your followers, while social media advertising allows you to target new audiences.
True....
Below is the answer and explanation for which of the following represents a broad match keyword?
Which of the following represents a broad match keyword?
Wall art. ✅
“Wall art”.
Wall +art.
-Wall art.
Correct answer
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