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Scenario: You want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with?

Below is the answer and explanation for scenario: you want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with? Scenario: you want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with? Creative. Audie...

What is conversion rate optimization (CRO)?

Below is the answer and explanation for what is conversion rate optimization (CRO)? What is conversion rate optimization (CRO)? A metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, or a web page. The process of increasing the...

In what order should the steps to conduct a marketing experiment be completed?

Below is the answer and explanation for in what order should the steps to conduct a marketing experiment be completed? In what order should the steps to conduct a marketing experiment be completed? Make a hypothesis, collect research, choose measurement metrics, create and execute the experiment, analyze the results. ✅

Following the rule of thirds helps you:

Below is the answer and explanation for following the rule of thirds helps you: Following the rule of thirds helps you: Draw attention to the most important elements of your ad creative. ✅ Make your ad creative pop by using contrasting colors. Use imagery of peo...

If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

Below is the answer and explanation for if you want to know which marketing effort is attracting people to your brand, which attribution model should you use? If you want to know which marketing effort is attracting people to your brand, which attribution model should you use? Linear. First-touch. ✅

True or false: The rule of thirds is the process of dividing an image into thirds, using two horizontal lines and two vertical lines, and positioning the most important elements inside the squares the lines create.

Below is the answer and explanation for true or false: the rule of thirds is the process of dividing an image into thirds, using two horizontal lines and two vertical lines, and positioning the most important elements inside the squares the lines create. True or false: the rule of thirds is the process of dividing an image into thirds, using two horizontal lines and...

If your business has a short buying cycle, which attribution model should you use?

Below is the answer and explanation for if your business has a short buying cycle, which attribution model should you use? If your business has a short buying cycle, which attribution model should you use? First and last. First-touch. Linear. Simple decay...

Fill in the blank: The goal of a commerce ad is to increase _____.

Below is the answer and explanation for fill in the blank: the goal of a commerce ad is to increase. Fill in the blank: the goal of a commerce ad is to increase. Engagement. Sales. ✅ Views. Lead generation. Correct answer

A/B testing (split testing) is the process of:

Below is the answer and explanation for A/B testing (split testing) is the process of: A/B testing (split testing) is the process of: Collecting data and user insights on the performance of online advertising campaigns. Running marketing experiments to see which version of an ad connects better with your...

Fill in the blank: The goal of a content ad is to increase _____.

Below is the answer and explanation for fill in the blank: the goal of a content ad is to increase. Fill in the blank: the goal of a content ad is to increase. Views. Sales. Brand awareness. Lead generation. ✅ Correct answer...