Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.
Fill in the blank: a keyword set to match type will display your ad if the search term contains the same order of the words, but it can also contain additional wo...
Below is the answer and explanation for where should you allocate the majority of your paid media budget?
Where should you allocate the majority of your paid media budget?
New advertising channels that you haven’t advertised on before.
Brand campaigns across advertising channels.
Video p...
Below is the answer and explanation for if you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?
If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, w...
Below is the answer and explanation for what should your awareness stage ads do?
What should your awareness stage ads do?
Address the problem your buyer persona is experiencing. ✅
Question why your buyer persona cannot solve their own problem.
Present your busin...
Below is the answer and explanation for scenario: your business wants to advertise to a local audience. Which targeting strategy should you use?
Scenario: your business wants to advertise to a local audience. Which targeting strategy should you use?
Retargeting.
Contextual targeting.
Beh...
Below is the answer and explanation for true or false: digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.
True or false: digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.
Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.
Fill in the blank: a keyword set to match type will display your ad if the search term contains the same order of the words, but it can also contain additional wo...
Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad if the search term includes that keyword, or a very close variation.
Fill in the blank: a keyword set to match type will display your ad if the search term includes that keyword, or a very close variation.
Broad.
Below is the answer and explanation for how often should you evaluate your paid media budget?
How often should you evaluate your paid media budget?
Weekly.
Monthly.
Quarterly. ✅
Annually.
Correct answer
Quar...
Below is the answer and explanation for which of the following is not an ad targeting strategy?
Which of the following is not an ad targeting strategy?
Contextual targeting.
Demographic targeting.
Audience targeting. ✅
Behavioral targetin...