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Imagine you’re having an exploratory call with a prospect in the software-as-a-service industry. As you’re explaining the GDD process, the CMO cuts in and explains that they are confused about why there is a need for a launch pad website and co

Below is the answer and explanation for imagine you’re having an exploratory call with a prospect in the software-as-a-service industry. As you’re explaining the GDD process, the CMO cuts in and explains that they are confused about why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond? Imagine...

Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “optimize,” and your team is currently focusing on personalization. In the monthly planning workshop, your client requests that your team creates

Below is the answer and explanation for imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “optimize,” and your team is currently focusing on personalization. In the monthly planning workshop, your client requests that your team creates a video for the “about us” page because the company’s CEO thinks it would improve the page. Which of the followin...

Fill in the blank: Based on the training, the recommended pod for implementing Growth-Driven Design consists of ___________.

Below is the answer and explanation for fill in the blank: based on the training, the recommended pod for implementing growth-driven design consists of. Fill in the blank: based on the training, the recommended pod for implementing growth-driven design consists of. Three people: Strategist, UX design, and developer. ✅

Imagine you’re talking to a prospect in the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conve

Below is the answer and explanation for imagine you’re talking to a prospect in the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site – making you a bit nervous. Whic...

Imagine you’re having an “explore”? call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous imp

Below is the answer and explanation for imagine you’re having an “explore”? call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond? Imagine you’re havin...

Which of the following is NOT an effective way to open the eyes of the prospect to the opportunities they are missing out on with their website?

Below is the answer and explanation for which of the following is not an effective way to open the eyes of the prospect to the opportunities they are missing out on with their website? Which of the following is not an effective way to open the eyes of the prospect to the opportunities they are missing out on with their website? E...

You’re hosting an exploratory call with a regional trucking company who came to you interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales p

Below is thee answer and explanation for you’re hosting an exploratory call with a regional trucking company who came to you interested in a website redesign. Which of the following questions would be best to help set the stage for positioning growth-driven design later in the sales process? You’re hosting an exploratory call with a regional trucking company who came...

Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key

Below is the answer and explanation for imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call? Imagine you are on a “connect”? cal...

Based on the training, how many good leads will you need to source at the top of your funnel to close your first GDD deal?

Below is the answer and explanation for based on the training, how many good leads will you need to source at the top of your funnel to close your first GDD deal? Based on the training, how many good leads will you need to source at the top of your funnel to close your first GDD deal? 10. 40. ✅

True or false? It is critical to have a robust, exciting wish list leading up to the renewal conversation.

Below is the answer and explanation for true or false? It is critical to have a robust, exciting wish list leading up to the renewal conversation. True or false? It is critical to have a robust, exciting wish list leading up to the renewal conversation. True — The wish list should primarily focus on ideas from the client’s CEO.