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Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

Below is the answer and the explanation of the question Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks? Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks? ...

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should

Below is the answer and the explanation of the question if you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should Add a call extension Add a sitelink extension Create a universa...

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Below is the answer and the explanation of the question zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions? Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions? It’s obvious on the...

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

Below is the answer and the explanation of the question Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data? Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data? Lots of his site visitors are sig...

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase.

Below is the answer and the explanation of the question Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. Flexible bidd...

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s search network campaign?

Below is the answer and the question of the questions how might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s search network campaign? How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a clien...

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%.

Below is the answer and the explanation of the question an advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25...

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers.

Below is the answer and the explanation of the question you manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. Estimate revenue based on online sales, factor out gross margin...

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

Below is the answer and the explanation of the question someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant? Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant? A computer store homepage A page showing a tablet A page showing laptops...

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

Below is the answer and the explanation of the question a client wants to get more clicks on his ad and also raise his quality score. Which of these actions may get him more clicks but won’t raise his quality score? A client wants to get more clicks on his ad and also raise his quality score. Which of these actions may get him more clicks but won’t raise his quality...
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