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Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco bay.”

Below is the answer and explanation for the question Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco bay.” Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in se...

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

Below is the answer and explanation of the question a client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?...

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

Below is the answer and explanation of the question you want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? Target CPA planner Tar...

You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

Below is the answer and explanation of the question you want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website? You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners,...

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

Below is the answer and explanation for the question which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?\ Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate? Optimize for clicks Rotate evenly ✅ Optimize for conversions...

According to Google data, 70% of mobile searchers who’ve recently made a purchase have

Below is the answer and explanation for the question according to Google data, 70% of mobile searchers who’ve recently made a purchase have According to Google data, 70% of mobile searchers who’ve recently made a purchase have Clicked to call a business from the search results page ✅ Visited a business’s website from the search results page

Each of these are benefits you’d expect from shopping ads except

Below is the answer and explanation for the question each of these are benefits you’d expect from shopping ads except Each of these are benefits you’d expect from shopping ads except Better-qualified leads More traffic and leads Ease of targeting without needing keywords Free listings ✅ correct answer

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20.

Below is the answer and explanation for the question data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20. Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a co...

If you want to target ads to only people who speak Spanish, you can

Below is the answer and explanation for the question if you want to target ads to only people who speak Spanish, you can If you want to target ads to only people who speak Spanish, you can Write your ad and keywords in Spanish and target the Spanish language ✅ Have Google translate your ad and keyword into Spanish In your ad text, make a...

Keyword Planner can do all of these things except

Below is the answer and explanation for the question keyword Planner can do all of these things except Keyword Planner can do all of these things except Suggest keywords and ad groups that may not have occurred to you Multiply keyword lists together Provide quality score estimates and validate keywords Provide historical statisti...