Below is the answer and explanation for a conversion is:
A conversion is:
When someone reaches your landing page after clicking your ad or video.
Any interaction with your ad that can be measured, like watching a video for a certain length of time.
By definition when someone makes a purchase after clicking on your ad.
...
Below is the answer and explanation for what can the performance planner recommend?
What can the performance planner recommend?
Applying bid adjustments to specific locations.
Including or excluding “Google search partners”.
Using “Target impression share” as an automated bid strategy.
Campaign-level target CPA (cost-p...
Below is the answer and explanation for one of your clients wants to know why a campaign went over the specified daily budget several days in a row.
One of your clients wants to know why a campaign went over the specified daily budget several days in a row.
Google ads automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in G...
Below is the answer and explanation for what’s an accurate description of callout extensions?
What’s an accurate description of callout extensions?
Additional links that direct users to specific pages of a website.
A mobile-only format that enables users to contact a business via text messages.
Extends ads with a phone number, allowing...
Below is the answer and explanation for higher quality scores typically result in:
Higher quality scores typically result in:
Higher costs and lower ad positions.
Lower costs and better ad positions. ✅
Less overall impressions.
Faster delivery of daily budget.
Correct answer
Below is the answer and explanation for each similar audience has its seed list members removed to ensure what?
Each similar audience has its seed list members removed to ensure what?
That only highly-relevant traffic is targeted.
That ads are shown in competitive positions.
That ads do not risk double-serving.
That no...
Below is the answer and explanation for you’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize.
You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually...
Below is the answer and explanation for Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has...
Below is the answer and explanation for an advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when de...
Below is the answer and explanation for an advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
The target CPA bid was higher than the recommended amount....