Below is the answer and explanation for after running a Google search ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google ads recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google search ads campaign?
After running a Google search ads ca...
Below is the answer and explanation for Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a display campaign. In what way will a display campaign achieve Ingrid’s marketing goal?
Ingrid wants to acquire a lot of exposure for a new p...
Below is the answer and explanation for Rina has heard the term quality score mentioned before and is interested to learn what it actually is. Which statement describes quality score?
Rina has heard the term quality score mentioned before and is interested to learn what it actually is. Which statement describes quality score?
It’s a metric that scores t...
Below is the answer and explanation for Michelle recently launched a new product called **wonder boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google ads but only for searches that are solely for her product name (**wonder boots**).Which keyword match type should Michelle use to attract traffic strictly for searches for the **wonder boot...
Below is the answer and explanation for what’s an example of an effective call out extension?
What’s an example of an effective call out extension?
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Below is the answer and explanation for ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
Below is the answer and explanation and explanation for Bob’s electronics company has quite a buzz around a new television they’re launching, called ultra view 1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his search ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does...
Below is the answer and explanation for Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads?
Gina wants to be able to try out multiple combinations of headline...
Below is the answer and explanation for Brenda’s working on improving a Google search ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the ad rank?
Brenda’s working on improving a Google search ad’s quality score so it potentially gets a better ad rank and performs better in the...
Below is the answer and explanation for Yan is working on a re-marketing list for search ads campaign. Which user could be added to a valid re-marketing audience list to ensure optimal results?
Yan is working on a re-marketing list for search ads campaign. Which user could be added to a valid re-marketing audience list to ensure optimal results?
Someone...