Below is the answer and explanation for what type of information can KPIs provide?
What type of information can KPIs provide?
Audience segmentation.
Long-term projections. ✅
Financial viability.
Board decisions.
Correct answer
Long-...
Below is the answer and explanation for once you’ve worked out your unique selling point (USP), how would you use it in a long-term online strategy?
Once you’ve worked out your unique selling point (USP), how would you use it in a long-term online strategy?
Incorporate it within marketing materials across all channels to help ra...
Below is the answer and explanation for why is optimising customer touchpoints online beneficial for businesses?
Why is optimising customer touch points online beneficial for businesses?
It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility.
It gives businesses the...
Below is the answer and explanation for what is the purpose of the ‘see, think, do, care’ framework?
What is the purpose of the ‘see, think, do, care’ framework?
To help determine a marketing strategy.
To help a business understand the customer journey online. ✅
To hel...
Below is the answer and explanation for what should you consider when developing your website content?
What should you consider when developing your website content?
What your customers are looking for. ✅
Your latest promotions and discounts.
Your brand values.
Below is the answer and explanation for which of the following is an example of a ‘call to action’ on a website?
Which of the following is an example of a ‘call to action’ on a website?
A list of phone numbers customers can use to get in contact with you.
A ‘get directions to our store’ button which whe...
Below is the answer and explanation for which of the following is something you’ll probably want to exclude from your website?
Which of the following is something you’ll probably want to exclude from your website?
Prices.
A lot of deep scientific information and detailed statistics. ✅
Below is the answer and explanation for what is the first step in creating an online business strategy?
What is the first step in creating an online business strategy?
Identifying business goals. ✅
Understanding what the competition is doing.
Knowing the market....
Below is the answer and explanation for fill in the blank: a is a shortcut to other pages on your site or elsewhere on the web.
Fill in the blank: a is a shortcut to other pages on your site or elsewhere on the web.
Hyperlink. ✅
Return link.
Menu bar.
Breadcrumb....
Below is the answer and explanation for what is a web server?
What is a web server?
The customer service representative you can call when you have questions about your website.
The answer you get when you search a term on the web.
A computer connected to the internet with softw...