Below is the answer and explanation for the question in a bumper ad, how much time is usually required to stick the landing?
In a bumper ad, how much time is usually required to stick the landing?
One second
Four seconds
According to Google, there’s no average length for this metric in bumper ads.
Tw...
Below is the answer and explanation for the question Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?
Marta wants to create a TrueView for action campaign to grow...
Below is the answer and explanation for the question Jana is building new creatives for her Youtube campaign, following the ABCDs of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers. What recommendation from the ABCDs...
Below is the answer and explanation for the question users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (choose 2.)
Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these u...
Below is the answer and explanation for the question Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which intent audience solution on YouTube should Myra select for this campaign?
Myra’s newest client uses a CRM to keep track of customer information....
Below is the answer and explanation for the question Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?
Google created the ABCDs of YouTube to...
Below is the answer and explanation for the question Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?
I...
Below is the answer and explanation for the question Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked ben to explain which events trigger a store visit. Which two events trigger a store...
Below is the answer and explanation for the question Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?
Brandon’s new YouTube advertising client has owned the...
Below is the answer and explanation for the question which type of Google audience signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?
Which type of Google audience signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?
In-Market...