Tags google search ads exam

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strat

Below is the answer and explanation for Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using? Rashid wants to raise awareness of his brand and bu...

What Search Network text ad component provides up to three fields of 30 characters each?

Below is the answer and explanation for what search network text ad component provides up to three fields of 30 characters each? What search network text ad component provides up to three fields of 30 characters each? The website URL component. The conversion component. The description component. The headline component...

Which attributes describe a good landing page experience? Select All Correct Responses

Below is the answer and explanation for which attributes describe a good landing page experience? Which attributes describe a good landing page experience? High amount of user traffic. Relevant and original content. Transparency about your business. Easy to navigate. ✅ Correct answer...

Match the marketing goal to the correct ad extension.

Below is the answer and explanation for match the marketing goal to the correct ad extension. Match the marketing goal to the correct ad extension. You’re focused on driving phone calls to your business – Call extension. ✅ You operate many retail stores and want potential customers to see the distance...

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other prin

Below is the answer and explanation for three core principles, focused on helping businesses reach their online potential, are the foundation for Google ads. The first of these is relevance. Google ads connects businesses with the right people at the right time. Upon which other principles was Google ads built? Three core principles, focused on helping businesses rea...

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Below is the answer and explanation for when visibility is the campaign goal, which bidding strategy should an advertiser choose? When visibility is the campaign goal, which bidding strategy should an advertiser choose? Maximize conversions. Maximize clicks. Enhanced cost-per-click (eCPC). Target impression share. ✅

Which of the following factors wouldn’t change an account’s optimization score?

Below is the answer and explanation for which of the following factors wouldn’t change an account’s optimization score? Which of the following factors wouldn’t change an account’s optimization score? Changes in auction dynamics. Changes in tracked conversions. Shifts in spend mix. Renaming campaigns. ✅

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current ca

Below is the answer and explanation for Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in...

You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

Below is the answer and explanation for you’ve seen great results from your Google search campaigns when using re-marketing lists for search ads. How might you amplify those results? You’ve seen great results from your Google search campaigns when using re-marketing lists for search ads. How might you amplify those results? Removing similar audiences fr...

How can Performance Planner serve your business?

Below is the answer and explanation for how can performance planner serve your business? How can performance planner serve your business? By finding areas of your total budget that could contribute to marketing. By determining which of Google’s ads are most appropriate for your brand. By teaching your employees the fundamentals of pers...