Below is the answer and explanation for Jim has created a Google search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
Jim has created a Google search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first sp...
Below is the answer and explanation for you are working to improve the quality score of a Google search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?
You are working to improve the quality score of a Google search ad by increasing your eCTR. You...
Below is the answer and explanation for Charlie is working to improve the quality score of a Google search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
Charlie is working to improve the quality score of a Google search ad by improving his expected click-through rate (eCTR). Which of the following...
Below is the answer and explanation for You want to increase the relevance of a Google search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad?
You want to increase the relevance of a Google search ad so it’s more meaningful to potential customers and provides value-added inf...
Below is the answer and explanation for Ginger’s working on creating her first Google search ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that.
Ginger’s working on creating her first Google search ad. She wants to create an inviting and relevant ad, so po...
Below is the answer and explanation for Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google search ad for one of her products. What might the user have been doing?
Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google search ad for one of her products. What m...
Below is the answer and explanation for your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google search ad group?
Your client, Vince’s Veggies, wants to increase downloads of their popu...
Below is the answer and explanation for Jennifer’s looking to limit the number of people who see her Google search ad for an all-inclusive vacations Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
Jenni...