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Which of the following is a common feature of email marketing platforms?

Below is the answer and explanation for which of the following is a common feature of email marketing platforms? Which of the following is a common feature of email marketing platforms? Personalised, custom templates. A free list of email addresses you can target. A feature all...

Which of these is a good practice to keep in mind when sending emails to your contacts?

Below is the answer and explanation for which of these is a good practice to keep in mind when sending emails to your contacts? Which of these is a good practice to keep in mind when sending emails to your contacts? Run an A/B test on your subject line to determine which one works best. ✅ Send...

If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?

Below is the answer and explanation for if you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider? If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider? Bar chart. Pie cha...

Which of the following metrics could help you understand which blog post is resonating the most with your audience?

Below is the answer and explanation for which of the following metrics could help you understand which blog post is resonating the most with your audience? Which of the following metrics could help you understand which blog post is resonating the most with your audience? Session duration. ✅ Pag...

Which of the following will you need to start an email marketing programme?

Below is the answer and explanation for which of the following will you need to start an email marketing programme? Which of the following will you need to start an email marketing programme? A collection of email templates. A ‘contact us’ form. A way to collect people’s email...

What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

Below is the answer and explanation for what are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of? What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of? Creating a content calendar. ✅ Designing illustrations to support content.

Which of the following best describes why approaches to writing need to be adapted for online content?

Below is the answer and explanation for which of the following best describes why approaches to writing need to be adapted for online content? Which of the following best describes why approaches to writing need to be adapted for online content? Online readers have a reduced attention span, due to being flooded with information....

Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

Below is the answer and explanation for fill in the blank: when describing the purpose of content, what is missing? ‘To entertain, to inspire, to and to convince’. Fill in the blank: when describing the purpose of content, what is missing? ‘To entertain, to inspire, to and to convince’. Humour. Please.

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Below is the answer and explanation for what does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’ What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a g...

Which of the following is an accurate definition of what a content marketing campaign involves?

Below is the answer and explanation for which of the following is an accurate definition of what a content marketing campaign involves? Which of the following is an accurate definition of what a content marketing campaign involves? Creating and posting content ad-hoc when you have the time. The creation of time...