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Asa is ready to get started using doubleclick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?

Below is the answer and explanation for the question asa is ready to get started using doubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in? Asa is ready to get started using doubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?...

Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?

Below is the answer and explanation for the question Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this? Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this? Cross-channel Custom variable Action

Sarah creates a floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?

Below is the answer and explanation for the question farah creates a floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do? Sarah creates a floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does sh...

What KPI and target metric should you select to get the most clicks possible within your $5,000 budget?

Below is the answer and explanation for the question what KPI and target metric should you select to get the most clicks possible within your $5,000 budget? What KPI and target metric should you select to get the most clicks possible within your $5,000 budget? Clicks, Return on advertising spend (ROAS) Clicks, Monthly spend ✅ Actions, Cos...

How is a search ad’s ranking determined?

Below is the answer for the question how is a search ad’s ranking determined? How is a search ad’s ranking determined? The advertiser’s history of advertising on the search engine The advertiser’s bid only The advertiser’s bid and relevance to the search results ✅ The number of years the advertiser has been in business ...

Bid strategies can find the most opportunities under which condition?

Below is the answer and explanation for the question bid strategies can find the most opportunities under which condition? Bid strategies can find the most opportunities under which condition? A large portfolio with many trade-offs and opportunities ✅  A small portfolio with very clear goals A very focused portfolio that is not very compl...

You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?

Below is the answer for the question you’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these? You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these? ...

What are the advantages of using doubleclick search to manage a large and complex campaign?

below is the answer and explanation for the question what are the advantages of using doubleclick search to manage a large and complex campaign? What are the advantages of using doubleclick search to manage a large and complex campaign? Reduced cost Centralized management and reporting with automated bid strategies ✅ The capability of run...

Fareena’s flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?

below is the answer for the question Fareena’s flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create? Fareena’s flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create? Search ad

What is search engine marketing?

below is the answer and explanation for the question what is search engine marketing? What is search engine marketing? When a system requires you to work with an expert in search engine optimization When an advertiser runs ads that show up alongside natural search results on a search engine ✅ When an advertiser makes improvements to their...