Below is the answer and explanation for Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his display campaign?
Frank runs a scuba-diving business that offers lessons and sell...
Below is the answer and explanation for Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the help of dynamic remarketing. How can dynamic remarketing benefit him?
Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the hel...
Below is the answer and explanation for Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Joshua has an on...
Below is the answer and explanation for a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for...
Below is the answer and explanation for Adam has determined that “Drive action” is the appropriate marketing objective for his new display campaign. What are two relevant options he might use to reach his goal?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign.
What are two relevant options he might use to reach his goal...
Below is the answer and explanation for Karen has opened a new business and is using Google display ads to build awareness of her new products. How does Google display ads targeting help Karen reach her marketing objective?
Karen has opened a new business and is using Google display ads to build awareness of her new products.
Below is the answer and explanation for which targeting option is best for achieving brand awareness?
Which targeting option is best for achieving brand awareness?
Custom Intent
In-market
Remarketing
Affinity ✅
Correct Answer
Affinity ✅
Explanation
Wi...
Below is the answer and explanation for Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a dynamic remarketing campaign?
Julie wants to show potential customers products they previously viewed on her website.
What does Julie need in place t...
Below is the answer and explanation for what two types of remarketing can be used on Google display ads?
What two types of remarketing can be used on Google display ads?
Custom remarketing
Email remarketing
Dynamic remarketing ✅
Standard remarketing ✅
Correct Answer
Dynamic re...
Below is the answer and explanation for you choose influence consideration as your marketing objective and the similar audiences targeting option for a Google display ad campaign. In Google display ad campaigns, what are similar audiences built from?
You choose influence consideration as your marketing objective and the similar audiences targeting option for a Google...