Below is the answer and explanation for which of the following is a benefit of using relevant ads and landing pages?
Which of the following is a benefit of using relevant ads and landing pages?
Increased cost for ad placements.
Higher ad positions on the search results page. ✅
Below is the answer and explanation for when looking to attract a local audience, why it is important to optimise your website and content for mobile users?
When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
Because local users tend to use their mobile devices whe...
Below is the answer and explanation for what should your search ad have in order to promote more clicks?
What should your search ad have in order to promote more clicks?
A call to action. ✅
A catchy headline.
A close-up photo.
A social media l...
Below is the answer and explanation for which of the following factors help search engines determine if your business is local?
Which of the following factors help search engines determine if your business is local?
Location details on the website, quality content and how mobile friendly the website is. ✅
Below is the answer and explanation for fill in the blank: It’s possible to determine how well a/an will perform without bidding on it.
Fill in the blank: It’s possible to determine how well a/an will perform without bidding on it.
Auction.
Website.
Keyword. ✅
Below is the answer and explanation for which three pieces of information are essential to include first in your local directory listing?
Which three pieces of information are essential to include first in your local directory listing?
Business address, website, telephone numbers.
Business name, busines...
Below is the answer and explanation for in an SEM auction, your quality score is based on which aspect of your ad?
In an SEM auction, your quality score is based on which aspect of your ad?
Bid.
Relevance. ✅
Wit.
Length.
Correct...
Below is the answer and explanation for search engine marketing can also be called what?
Search engine marketing can also be called what?
Pay-per-click advertising. ✅
Organic advertising.
Search box marketing.
One-click advertising.
...
Below is the answer and explanation for which of the following is a benefit of registering your business in online local listings?
Which of the following is a benefit of registering your business in online local listings?
Discounted pricing on your search advertising campaigns.
Increased likelihood of b...
Below is the answer and explanation for when expanding a business internationally, which of the following is most important to provide on your website?
When expanding a business internationally, which of the following is most important to provide on your website?
Products and delivery details in the correct currency. ✅