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An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are

Below is the answer and explanation for an algorithm that looks across key aspects of your accounts calculates your Google search ads optimization score. This score helps give you recommendations on how to optimize your search ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? An algorithm that looks across key as...

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

Below is the answer and explanation for Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? To analyze demographic performance. To review new keyword opportunities. To check for...

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Below is the answer and explanation for Mary wants to run a text ad on the Google search network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google search network that Mary will need to know? Mary wants to run a text ad on the Google search network. She’s new to text ads and needs to start with the basi...

A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this indiv

Below is the answer and explanation for a golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google maps. Which type of search audience solution would best reach this individual? A golf enthusiast regularly watches instructional videos about golf, has recen...

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees h

Below is the answer and explanation for Jennifer’s looking to limit the number of people who see her Google search ad for an all-inclusive vacations Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad? Jenni...

Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed.

Below is the answer and explanation for Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences? Samira rec...

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strat

Below is the answer and explanation for Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using? Rashid wants to raise awareness of his brand and bu...

Which attributes describe a good landing page experience? Select All Correct Responses

Below is the answer and explanation for which attributes describe a good landing page experience? Which attributes describe a good landing page experience? High amount of user traffic. Relevant and original content. Transparency about your business. Easy to navigate. ✅ Correct answer...

Match the marketing goal to the correct ad extension.

Below is the answer and explanation for match the marketing goal to the correct ad extension. Match the marketing goal to the correct ad extension. You’re focused on driving phone calls to your business – Call extension. ✅ You operate many retail stores and want potential customers to see the distance...

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Below is the answer and explanation for when visibility is the campaign goal, which bidding strategy should an advertiser choose? When visibility is the campaign goal, which bidding strategy should an advertiser choose? Maximize conversions. Maximize clicks. Enhanced cost-per-click (eCPC). Target impression share. ✅