Tags google certification questions

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Below is the answer and explanation for the question Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy...

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strat

Below is the answer and explanation for the question Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using? Rashid wants to rai...

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current ca

Below is the answer and explanation for the question Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversion...

Maria has been told that she should use the performance planner on a monthly basis. Why should she do so?

Below is the answer and explanation for the question Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? To analyze demographic performance To review new keyword oppor...

Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed.

Below is the answer and explanation for the question Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audi...

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Below is the answer and explanation for the question when visibility is the campaign goal, which bidding strategy should an advertiser choose? When visibility is the campaign goal, which bidding strategy should an advertiser choose? Maximize Conversions Maximize clicks Enhanced cost-per-click (eCPC) ...

How can performance planner serve your business?

Below is the answer and explanation for the question how can performance planner serve your business? How can performance planner serve your business? By finding areas of your total budget that could contribute to marketing By determining which of Google’s ads are most appropriate for your brand By teaching your empl...

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Below is the answer and explanation for the question Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? Location targeting is not decided b...

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Below is the answer and explanation for the question while managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?\ While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding? Because users intent and their likelihood to complet...

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Below is the answer and explanation for the question Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? ...