Tags google certification questions

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

Below is the answer and explanation for how do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network? How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network? Number of clicks on her ads and costs to produce her purses. How many times her ads have been...

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

Below is the answer and explanation for how do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network? How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network? CPM bids are effectively converted to CPC bids. Ads using CPC bids are not allowed to compete...

Which of these metrics is especially important to clients who are running a branding campaign?

Below is the answer and explanation for which of these metrics is especially important to clients who are running a branding campaign? Which of these metrics is especially important to clients who are running a branding campaign? Click through rate (CTR). Average cost-per-click (avg. CPC). Impressions. ✅

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

Below is the answer and explanation for if you want to direct people to specific pages on your website from an ad, you can create an ad that uses: If you want to direct people to specific pages on your website from an ad, you can create an ad that uses: Site link extensions. ✅ Previous visit extensions. call out...

How are manual extensions different from automatic extensions?

Below is the answer and explanation for how are manual extensions different from automatic extensions? How are manual extensions different from automatic extensions? Automatic extensions require setup. Manual extensions do not. Manual extensions require you to fill out additional information. Automatic extensions do not. ✅

An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

Below is the answer and explanation for an advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use? An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

What does a high Quality Score indicate?

Below is the answer and explanation for what does a high quality score indicate? What does a high quality score indicate? Your bid is high enough to have your ad displayed. Your ad and landing page are relevant and useful to a viewer. ✅ You have been an adwords user for a long time. Your ad relevance and landing page are b...

Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her AdWords keywords?

Below is the answer and explanation for Paige’s pet store is deciding on keywords for a new Google ads campaign. How should Paige set up her ad words keywords? Paige’s pet store is deciding on keywords for a new Google ads campaign. How should Paige set up her ad words keywords? Use negative keywords for terms that are related to pets and animals....

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets.

Below is the answer and explanation for data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. Use target search page location to help get your client’s ads t...

Which delivery type shows your ads at an even pace throughout the day?

Below is the answer and explanation for which delivery type shows your ads at an even pace throughout the day? Which delivery type shows your ads at an even pace throughout the day? Accelerated delivery. Standard delivery. ✅ Delayed delivery. Optimized delivery. Correct answer Standard delive...