Below is the answer and explanation for a successful Google ads text ad:
A successful Google ads text ad:
Has a wrapping headline and at least 2 paragraphs of text.
Ties the call-to-action to the landing page. ✅
Mentions at least 4 key selling points.
Talks about the advertiser’s reputation.
Cor...
Below is the answer and explanation for to optimize a client’s campaign to get the most out of her mobile advertising, you can:
To optimize a client’s campaign to get the most out of her mobile advertising, you can:
Set shorter conversion windows to capture users who convert after researching on multiple devices.
Set a mobile bid adjust...
Below is the answer and explanation for Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
She prefers not to limit ad exposure, regardless of when the restaurant is open.
Below is the answer and explanation for in order to appeal to customers on mobile devices, it’s important to:
In order to appeal to customers on mobile devices, it’s important to:
Send users to a video-based landing page
Send users to a mobile-friendly landing page. ✅
Avoid using ad extensions.
include...
Below is the answer and explanation for Chanara, a senior account manager at a large digital agency, likes having an Google ads manager account. What can she do with a manager account that she can’t do with an individual account?
Chanara, a senior account manager at a large digital agency, likes having an Google ads manager account. What can she do with a manager acc...
Below is the answer and explanation for your client wants to show ads to people who’ve visited her website before. Which ad words feature would you recommend she use?
Your client wants to show ads to people who’ve visited her website before. Which ad words feature would you recommend she use?E
Dynamic search ads.
E-commerce tracking.
Below is the answer and explanation for why would the data for a search network campaign show conversions but no view-through conversions?
Why would the data for a search network campaign show conversions but no view-through conversions?
A view-through conversion is counted when someone sees an image or rich media ad on the display network but d...
Below is the answer and explanation for Tony travels frequently. He needs to be able to make changes to his ad words account while he’s offline, so he downloads ad words editor. Using ad words editor.
Tony travels frequently. He needs to be able to make changes to his ad words account while he’s offline, so he downloads ad words editor. Using ad words editor.
Below is the answer and explanation for an advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
Swiss people are searching on Google for information about Switzerland....
Below is the answer and explanation for your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of th...