Below is the answer and explanation for which of the following will you need to start an email marketing programme?
Which of the following will you need to start an email marketing programme?
A collection of email templates.
A ‘contact us’ form.
A way to collect people’s email...
Below is the answer and explanation for what are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?
What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?
Creating a content calendar. ✅
Designing illustrations to support content.
Below is the answer and explanation for which of the following best describes why approaches to writing need to be adapted for online content?
Which of the following best describes why approaches to writing need to be adapted for online content?
Online readers have a reduced attention span, due to being flooded with information....
Below is the answer and explanation for fill in the blank: when describing the purpose of content, what is missing? ‘To entertain, to inspire, to and to convince’.
Fill in the blank: when describing the purpose of content, what is missing? ‘To entertain, to inspire, to and to convince’.
Humour.
Please.
Below is the answer and explanation for what does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’
What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a g...
Below is the answer and explanation for which of the following is an accurate definition of what a content marketing campaign involves?
Which of the following is an accurate definition of what a content marketing campaign involves?
Creating and posting content ad-hoc when you have the time.
The creation of time...
Below is the answer and explanation for when making video content for your display ads, what is most important to ensure?
When making video content for your display ads, what is most important to ensure?
Videos are entertaining, long and include a CTA.
Videos are relevant, short and include a CTA. ✅
Below is the answer and explanation for which of the following can be used to target an audience when using some social media ads?
Which of the following can be used to target an audience when using some social media ads?
People’s names.
People’s address.
People’s pet names.
Below is the answer and explanation for before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
Below is the answer and explanation for when considering how mobile users will search for your business, which types of keywords should you focus on?
When considering how mobile users will search for your business, which types of keywords should you focus on?
Long tail keywords.
Shorter keywords and phr...