Tags google certification questions

Search engines see the content on a website as written code. How can you help search engines identify the images on your website?

Below is the answer and explanation for search engines see the content on a website as written code. How can you help search engines identify the images on your website? Search engines see the content on a website as written code. How can you help search engines identify the images on your website? Place them well within your text.

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

Below is the answer and explanation for when running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? To see personal data about the person who...

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

Below is the answer and explanation for when fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? Quotation marks. ✅ Apostrophe...

Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.

Below is the answer and explanation for fill the blank: when managing SEM campaigns, the best way to optimise your quality score is to improve the of your keywords, adverts, and landing pages. Fill the blank: when managing SEM campaigns, the best way to optimise your quality score is to improve the of your keywords, adverts, and landing pages.

Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

Below is the answer and explanation for which of the following will be achieved by including an offer in a search engine marketing (SEM) ad? Which of the following will be achieved by including an offer in a search engine marketing (SEM) ad? It will help the ad stand out and encourage people to click it. ✅ It will...

There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?

Below is the answer and explanation for there are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate? There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is a...

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

Below is the answer and explanation for gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? ...

When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…

Below is the answer and explanation for when looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to. When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to....

When using a search engine, what is the name of a word or phrase somebody types to find something online?

Below is the answer and explanation for when using a search engine, what is the name of a word or phrase somebody types to find something online? When using a search engine, what is the name of a word or phrase somebody types to find something online? Search phrase. Search term.

What is the term we use to describe how search engines categorise each piece of content?

Below is the answer and explanation for what is the term we use to describe how search engines categorise each piece of content? What is the term we use to describe how search engines categorise each piece of content? Listing. Crawling. Indexing. ✅
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