Below is the answer and explanation for which search query would trigger an ad based on this keyword: [London portrait photographer]?
Which search query would trigger an ad based on this keyword: [London portrait photographer]?
Portrait photographer London.
London photographer.
Below is the answer and explanation for we use them every day, but what is the overall purpose of a search engine?
We use them every day, but what is the overall purpose of a search engine?
To position websites based on how popular they are.
To display websites in a random order to increase site traffic.
Below is the answer and explanation for which of the following is a benefit of search advertising over display advertising?
Which of the following is a benefit of search advertising over display advertising?
Search ads are more likely to be clicked on.
Search advertising is cheaper than display advertising.
Below is the answer and explanation for what are three key considerations when evaluating keywords for search engine optimisation?
What are three key considerations when evaluating keywords for search engine optimisation?
Competition, cohesiveness, relevance.
Frequency, competition, relevance. ✅
Below is the answer and explanation for which of the following is a key strategy for distributing your video content?
Which of the following is a key strategy for distributing your video content?
Share videos across all of your digital marketing tools. ✅
Pick one primary place to share your vid...
Below is the answer and explanation for fill the blank: ‘search engines the internet to discover content.’
Fill the blank: ‘search engines the internet to discover content.’
index.
crawl. ✅
investigate.
rank.
Correct answer...
Below is the answer and explanation for when creating video marketing content on a budget, what is the first thing you should consider doing?
When creating video marketing content on a budget, what is the first thing you should consider doing?
Shooting as much as you can and culling it later.
Finding editing so...
Below is the answer and explanation for fill the blank: when optimising SEM campaigns, negative keywords your ads from appearing when people search for things that aren’t relevant to your business.
Fill the blank: when optimising SEM campaigns, negative keywords your ads from appearing when people search for things that aren’t relevant to your business.
Below is the answer answer and explanation for digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?
Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local bus...
Below is the answer and explanation for if you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
Website’s homepage.
...