Below is the answer and explanation for when using analytics programmes on your website, which of these do not fall under the category of a metric?
When using analytics programmes on your website, which of these do not fall under the category of a metric?
Browser users use to access your site. ✅
Below is the answer and explanation for what is the benefit of using digital data?
What is the benefit of using digital data?
It can help you make informed decisions and improve online performance. ✅
Digital data is always 100% accurate.
Digital data allows you to save...
Below is the answer and explanation for when creating a presentation based on lots of data, what principle should you bear in mind?
When creating a presentation based on lots of data, what principle should you bear in mind?
Show all the information available, to give your audience as much context as possible.
Below is the answer and explanation for when using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
Bid higher within your SEM advertising account.
Below is the answer and explanation for when planning your display advertising, what does the word ‘placement’ mean?
When planning your display advertising, what does the word ‘placement’ mean?
The exact location of your ad on a particular page of a website. ✅
The size and position of your ad.
Below is the answer and explanation for when using analytics on your website, what do we mean by the term ‘conversion’?
When using analytics on your website, what do we mean by the term ‘conversion’?
The act of a user coming from a certain geographical location.
The act of a user spending a certain amount of ti...
Below is the answer and explanation for how is a spreadsheet defined?
How is a spreadsheet defined?
An interactive computer application for the organisation, analysis and storage of data. ✅
A static collection of related data tables that can be queried to locate specific fields.
Below is the answer and explanation for why should you avoid focusing on collecting as much data as possible?
Why should you avoid focusing on collecting as much data as possible?
Vast quantities of data will take a long time to process.
Large amounts of data are harder to store online.
Below is the answer and explanation for why is it important that you set goals when planning your display ad campaigns?
Why is it important that you set goals when planning your display ad campaigns?
To help determine the best way to collate customer data.
To help determine the performance and allow for...
Below is the answer and explanation for what do website analytics allow you to do?
What do website analytics allow you to do?
Set up advertising accounts to drive continuous improvement.
Understand users behaviour and improve the effectiveness of your digital marketing efforts. ✅