Below is the answer and explanation for Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in...
Below is the answer and explanation for you’ve seen great results from your Google search campaigns when using re-marketing lists for search ads. How might you amplify those results?
You’ve seen great results from your Google search campaigns when using re-marketing lists for search ads. How might you amplify those results?
Removing similar audiences fr...
Below is the answer and explanation for how can performance planner serve your business?
How can performance planner serve your business?
By finding areas of your total budget that could contribute to marketing.
By determining which of Google’s ads are most appropriate for your brand.
By teaching your employees the fundamentals of pers...
Below is the answer and explanation for Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
A page with in...
Below is the answer and explanation for the question which of YouTube’s awareness ad formats can use the CPD bidding approach?
Which of YouTube’s awareness ad formats can use the CPD bidding approach?
TrueView for reach
Bumper ads
Outstream video
Masthead ✅
Correct Answer
Masthead ✅
Below is the answer and explanation for the question Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a customer match audience. What’s the three-step process for creating a customer match audience?
Leigh is the...
Below is the answer and explanation for the question jonah’s surf shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?
Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing...
Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis?
What is one of the reasons why an advertiser should consider using performance planner on a monthly basis?
A / B testing.
Google ads are updated automatically.
Click-through rate averages require planning....
Below is the answer and explanation for return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
Adjust your client’s budget.
Optimize your client’s keywords.
Optimize yo...
Below is the answer and explanation for you have a friend starting her first Google ads campaign. What would you suggest about how to choose keywords?
You have a friend starting her first Google ads campaign. What would you suggest about how to choose keywords?
Set a theme for each campaign and choose related keywords.
Keep each keyword to a si...