Below is the answer and explanation for the question to more fully capture mobile’s contribution to a sale, advertisers need to consider what?
To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
Customer intent
Just the last click
The first and last click
More than just the last click ✅...
Below is the answer and explanation for the question how does adWords data-driven attribution give credit for conversions?
How does AdWords data-driven attribution give credit for conversions?
It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion....
Below is the answer and explanation for the question Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company ear...
Below is the answer and explanation for the question what will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?
What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?
Below is the answer and explanation for the question these are all key to good mobile site design except?
These are all key to good mobile site design except?
Easy user customization ✅
Easy navigation
Easy search
Easy conversion
correct answer
Easy user customization ✅
Expla...
Below is the answer and explanation for the question to re-engage users with an app, use the following strategies:
To re-engage users with an app, use the following strategies:
A) Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users ✅
Below is the answer and explanation for sitelink extensions:
Sitelink extensions:
A) Decrease CTR rates as users are sent to specific pages of your site
B) Show your business address, phone number, and a map marker with your ad text
C) Allow targeted remarketing list users to land directly on specific pages of your site
D) Allow advertis...
Below is the answer and explanation for the question many successful mobile sites have large “touch targets” for clicking that take into account.
Many successful mobile sites have large “touch targets” for clicking that take into account.
Location where mobile is being used
Time of day
The lack of precision on a touch screen ✅
Re...
Below is the answer and explanation for the question what is a lightbox ad?
What is a lightbox ad?
A) A type of ad format that shows extra information (“extending” from your text ads) about your business
B) A mobile text ad
C) A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops ✅...
Below is the answer and explanation for the question call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
Call conversions, which can be tracked by businesses in eligible countries, can help advertise...