below is the answer and explanation for the question what are the advantages of using doubleclick search to manage a large and complex campaign?
What are the advantages of using doubleclick search to manage a large and complex campaign?
Reduced cost
Centralized management and reporting with automated bid strategies ✅
The capability of run...
below is the answer for the question Fareena’s flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?
Fareena’s flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?
Search ad
Below is the answer and explanation for the question what information can a floodlight tag track using custom variables?
What information can a floodlight tag track using custom variables?
Promo codes ✅
Email addresses
IP addresses
Customer’s full name
correct answer
Promo codes ✅
e...
Below is the answer and explanation for the question you’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?
You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the p...
Below is the answer and explanation for the question Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?
Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently r...
Below is the answer for the question what would you do first to report on data for your “thank you page” floodlight activity?
What would you do first to report on data for your “thank you page” floodlight activity?
Enable support for Google Analytics
Create a floodlight activity group ✅
Create a floodlight activity column
Add an...
below is the answer and explanation for the question what is search engine marketing?
What is search engine marketing?
When a system requires you to work with an expert in search engine optimization
When an advertiser runs ads that show up alongside natural search results on a search engine ✅
When an advertiser makes improvements to their...
Below is the answer and explanation for the question assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
A) Increase bid adjustment for desktop
B) Increase bid adjust...
Below is the answer and explanation for the question showing your ads on top of the mobile page in search results is beneficial because:
Showing your ads on top of the mobile page in search results is beneficial because:
A) Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile
B)...
Below is the answer for the question the path to conversion on mobile is not the same as on desktop or tablet due to all of the following except
The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except
A) Intent ✅
B) Differing screen size
C) Functionality
D) Context