Tags google certification exam questions

Why would an advertiser use site links?

Below is the answer and explanation for why would an advertiser use site links? Why would an advertiser use site links? To showcase customer reviews with high-quality survey data. To let customers click a button to call the business. To show a link that sends people to the app store or starts downloading an app. To giv...

You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.

Below is the answer and explanation for you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. You have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. Try various CPC amounts to determine the...

If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

Below is the answer and explanation for if your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? Up to US£24. ✅

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Below is the answer and explanation for Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him? Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him? ...

The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books”

Below is the and explanation for the keyword insertion code in an ad’s headline is “buy {keyword:books}.” The ad appears when someone searches on “flower books”. The keyword insertion code in an ad’s headline is “buy {keyword:books}.” The ad appears when someone searches on “flower books”. Buy keyword books. Buy gardening books. ✅

Which ad extension would you use for an advertiser who has a chain of restaurants?

Below is the answer and explanation for which ad extension would you use for an advertiser who has a chain of restaurants? Which ad extension would you use for an advertiser who has a chain of restaurants? Seller ratings. Location extensions. ✅ Site link extensions. Previous visits extensions.

A successful Google Ads text ad:

Below is the answer and explanation for a successful Google ads text ad: A successful Google ads text ad: Has a wrapping headline and at least 2 paragraphs of text. Ties the call-to-action to the landing page. ✅ Mentions at least 4 key selling points. Talks about the advertiser’s reputation. Cor...

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

Below is the answer and explanation for to optimize a client’s campaign to get the most out of her mobile advertising, you can: To optimize a client’s campaign to get the most out of her mobile advertising, you can: Set shorter conversion windows to capture users who convert after researching on multiple devices. Set a mobile bid adjust...

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

Below is the answer and explanation for Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option? Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option? She prefers not to limit ad exposure, regardless of when the restaurant is open.

In order to appeal to customers on mobile devices, it’s important to:

Below is the answer and explanation for in order to appeal to customers on mobile devices, it’s important to: In order to appeal to customers on mobile devices, it’s important to: Send users to a video-based landing page Send users to a mobile-friendly landing page. ✅ Avoid using ad extensions. include...