Tags google certification exam questions

In Google’s ABCDs, what are two recommendations for connecting with viewers? (choose two.)

Below is the answer and explanation for the question in Google’s ABCDs, what are two recommendations for connecting with viewers? (choose two.) In Google’s ABCDs, what are two recommendations for connecting with viewers? (choose two.) Use video shots from movies and television shows to get attention. Force a user into a sign-up or e-mail capture to exit the ad dis...

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

Below is the answer and explanation for the question which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action? Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action? Capture, act, retarget

Which type of Google audience signal reaches consumers on YouTube based on their consumption habits?

Below is the answer and explanation for the question which type of Google audience signal reaches consumers on YouTube based on their consumption habits? Which type of Google audience signal reaches consumers on YouTube based on their consumption habits? Life Events Custom Affinity audiences In-Market audiences Consumer Patterns ✅

Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?

Below is the answer and explanation for the question which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad? Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad? Concept Consume Conduct Conte...

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of affinity audiences. She wants to know more about affinity audiences before committing any resources. Which of the following isn’t a step Google uses to

Below is the answer and explanation for the question Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of affinity audiences. She wants to know more about affinity audiences before committing any resources. Which of the following isn’t a step Google uses to build an affinity audience for YouTube? Ramone’s client is allocating some of her advertisi...

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

Below is the answer  for the question to assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning. To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

Which two are ideal advertisers for custom intent audiences? (choose two.)

Below is the answer and explanation for the question which two are ideal advertisers for custom intent audiences? (choose two.) Which two are ideal advertisers for custom intent audiences? (choose two.) Advertisers labeled enterprise with budgets that exceed $100,000. Advertisers who want improvement without installing conversion tags. Advertisers with on...

What counts as a view-through conversion in a TrueView for action campaign?

Below is the answer and explanation for the question what counts as a view-through conversion in a TrueView for action campaign? What counts as a view-through conversion in a TrueView for action campaign? User clicks on an element of the ad and converts within 24 hours. User sees just an impression of the ad and converts within three days. User clicks on...

Which TrueView ad format is billed on a CPM basis?

Below is the answer and explanation for the question which TrueView ad format is billed on a CPM basis? Which TrueView ad format is billed on a CPM basis? TrueView in-stream TrueView for action TrueView discovery TrueView for reach ✅ correct answer TrueView for reach ✅ explan...

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage th

Below is the answer and explanation for the question Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?