Tags google certification exam questions and answers

To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

Below is the answer and explanation for the question to more fully capture mobile’s contribution to a sale, advertisers need to consider what? To more fully capture mobile’s contribution to a sale, advertisers need to consider what? Customer intent Just the last click The first and last click More than just the last click ✅...

How does AdWords data-driven attribution give credit for conversions?

Below is the answer and explanation for the question  how does adWords data-driven attribution give credit for conversions? How does AdWords data-driven attribution give credit for conversions? It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion....

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Below is the answer and explanation for the  question Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign? Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company ear...

What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

Below is the answer and explanation for the question what will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)? What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

These are all key to good mobile site design except?

Below is the answer and explanation for the question these are all key to good mobile site design except? These are all key to good mobile site design except? Easy user customization ✅ Easy navigation Easy search Easy conversion correct answer Easy user customization ✅ Expla...

To re-engage users with an app, use the following strategies:

Below is the answer and explanation for the question to re-engage users with an app, use the following strategies: To re-engage users with an app, use the following strategies: A) Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users ✅

Sitelink extensions:

Below is the answer and explanation for  sitelink extensions: Sitelink extensions: A) Decrease CTR rates as users are sent to specific pages of your site B) Show your business address, phone number, and a map marker with your ad text C) Allow targeted remarketing list users to land directly on specific pages of your site D) Allow advertis...

Many successful mobile sites have large “touch targets” for clicking that take into account.

Below is the answer and explanation for the question many successful mobile sites have large “touch targets” for clicking that take into account. Many successful mobile sites have large “touch targets” for clicking that take into account. Location where mobile is being used Time of day The lack of precision on a touch screen ✅ Re...

What is a lightbox ad?

Below is the answer and explanation for the question what is a lightbox ad? What is a lightbox ad? A) A type of ad format that shows extra information (“extending” from your text ads) about your business B) A mobile text ad C) A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops ✅...

Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

Below is the answer and explanation for the question call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions. Call conversions, which can be tracked by businesses in eligible countries, can help advertise...