Below is the answer and explanation for what information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s...
Below is the answer and explanation for how should an advertiser with stores in both India and Germany set up an ad words account to target users in these different locations?
How should an advertiser with stores in both India and Germany set up an ad words account to target users in these different locations?
Create two separate ad groups, each targeti...
Below is the answer and explanation for why should you link your client’s Google ads account to search console?
Why should you link your client’s Google ads account to search console?
See how your ads performed when triggered by actual searches.
See how often your ads rank higher in search results than those of other advertisers.
Below is the answer and explanation for true or false: shopping ads use merchant center product data to decide how and where to show ads.
True or false: shopping ads use merchant center product data to decide how and where to show ads.
True.
False. ✅
Correct answer
False. ✅
Explan...
Below is the answer and explanation for Daley is managing multiple Google ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google ads tasks simpler?
Daley is managing multiple Google ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google ads tasks simpler?
Below is the answer and explanation for you’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
You’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is...
Below is the answer and explanation for what report can help you identify opportunities to improve your keywords and ads?
What report can help you identify opportunities to improve your keywords and ads?
Time segmentation report.
Auction insights report.
Search terms report. ✅
Paid & organic report....
Below is the answer and explanation for which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
Top of page rate metric from...
Below is the answer and explanation for which targeting option should an advertiser use when trying to reach 25-30 year old males?
Which targeting option should an advertiser use when trying to reach 25-30 year old males?
Interest category targeting.
Demographic targeting. ✅
Contextual targeting.
Keywor...
Below is the answer and explanation for Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
Increase the number of keywords in each ad group.
Increase her...