Tags google certification exam questions and answers

How does automating your bid contribute to a successful Google Ads campaign?

Below is the answer and explanation for the question how does automating your bid contribute to a successful Google Ads campaign? How does automating your bid contribute to a successful Google Ads campaign? Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Cross-referencing data wit...

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

Below is the answer and explanation for the question you’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option? You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?...

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a c

Below is the answer and explanation for the question Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control? Google Ads...

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ performance planner to help accomplish this task. What are two advantages pe

Below is the answer and explanation for the question Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ performance planner to help accomplish this task. What are two advantages performance planner offers Rebecca? Rebecca is a market...

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Below is the answer and explanation for the question Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy...

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strat

Below is the answer and explanation for the question Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using? Rashid wants to rai...

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current ca

Below is the answer and explanation for the question Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversion...

Maria has been told that she should use the performance planner on a monthly basis. Why should she do so?

Below is the answer and explanation for the question Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? To analyze demographic performance To review new keyword oppor...

Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed.

Below is the answer and explanation for the question Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audi...

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Below is the answer and explanation for the question when visibility is the campaign goal, which bidding strategy should an advertiser choose? When visibility is the campaign goal, which bidding strategy should an advertiser choose? Maximize Conversions Maximize clicks Enhanced cost-per-click (eCPC) ...