Tags google certification exam questions

Each campaign in your Google Ads account should have a single:

Below is the answer and explanation for each campaign in your Google ads account should have a single: Each campaign in your Google ads account should have a single: Maximum cost-per-click (max. CPC) bid. Landing page. Business goal. ✅ Ad group. Correct Answer Business goa...

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

Below is the answer and explanation for if you bid $2 for a click and the next highest bid is $1.25, how much will you pay? If you bid $2 for a click and the next highest bid is $1.25, how much will you pay? $2. $1.24. $1. $1.26. ✅ Correct answer $1.26. ✅

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Below is the answer and explanation for Susan’s sporting goods sells a variety of sports equipment and clothing. How should Susan set up her ad words account? Susan’s sporting goods sells a variety of sports equipment and clothing. How should Susan set up her Ad words account? Create two accounts: one for equipment and one for clothing. Within the equipment account, create...

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position? Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark...

Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Select All Correct Responses

Below is the answer and explanation for Sam’s new to Google search ads and worries he may not have the skills or time to run a successful ad campaign. Which two dynamic search ads features will be of help to Sam? Sam’s new to Google search ads and worries he may not have the skills or time to run a successful ad campaign. Which two dynamic search ads features will be...

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Below is the answer and explanation for you’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality? You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campa

Below s the answer and explanation for Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google search campaign benefit his business? Marco owns a company that installs smart-home accessories. His employees recentl...

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Below is the answer and explanation for when visibility is the campaign goal, which bidding strategy should an advertiser choose? When visibility is the campaign goal, which bidding strategy should an advertiser choose? Maximize conversions. Maximize clicks. Enhanced cost-per-click (eCPC). Target impression share. ✅

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. F

Below is the answer and explanation for Yan wants to attract customers specifically searching on Google for time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using dynamic search ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using dynamic search ads? Yan wants to attract custom...

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

Below is the answer and explanation for Wendy is setting up a customer match strategy to reach a list of prospective customers. What must she provide? Wendy is setting up a customer match strategy to reach a list of prospective customers. What must she provide? A Google re-marketing tag. A linked Google analytics account. Conversion tr...