Below is the answer and explanation for what bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
Cost-per-view (CPV).
Cost-per-thousand-impressions (CPM).
Cost-per-click (CPC).
Co...
Below is the answer and explanation for a client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes.
A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes.
Specific terms about the benefits of running.
Specific terms about...
Below is the answer and explanation for target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history an
Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
Cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely.
Cost...
Below is the answer and explanation for your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms.
Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms.
Use the auction insights report to show how often his ads rank higher in...
Below is the answer and explanation for while teaching a new account manager how to build a search campaign, you tell her that she should group similar keywords together
While teaching a new account manager how to build a search campaign, you tell her that she should group similar keywords together
Create a different ad for each keyword.
Create...
Below is the answer and explanation for when building a keyword list for a display network campaign, you should do which of the following.
When building a keyword list for a display network campaign, you should do which of the following.
Use display campaign optimizer to identify new keywords.
Only include exact match keywords.
Only use keyword planner to...
Below is the answer and explanation for you signed 3 new clients, each with an existing adwords account. What’s the best way to manage these accounts.
You signed 3 new clients, each with an existing adwords account. What’s the best way to manage these accounts
Pause your clients’ campaigns and recreate them in your manager acccount.
Use your cl...
Below is the answer and explanation for what cost model only calculates cost for impressions measured as viewable by active view?
What cost model only calculates cost for impressions measured as viewable by active view?
CPA.
CPM.
vCPM. ✅
CPC.
Correct answer
vCPM. ✅
Below is the answer and explanation for in which two tags can the keyword macro (%k) be added?
In which two tags can the keyword macro (%k) be added?
Floodlight.
Impression event. ✅
Placement.
Tracking ad. ✅
Correct answer
Impression event. ✅
Below is the answer and explanation for to target multiple campaign manager IDs within one cell of a feed, what character is used to separate IDs?
To target multiple campaign manager IDs within one cell of a feed, what character is used to separate IDs?
To target multiple Campaign Manager IDs within one cell of a feed, what character is us...