Tags Google ads

Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?

Below is the answer and explanation for which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network? Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network? Clicks Impressions Conversions ✅

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

Below is the answer and explanation for Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her? Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her? Create one ad group targeted to both remarket...

View-through conversions are only available to:

Below is the answer and explanation for view-through conversions are only available to: View-through conversions are only available to: Advertisers that have implemented conversion optimizer. Advertisers that have implemented conversion tracking. ✅ Advertisers that have opted into the search network. Ad...

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

Below is the answer ad explanation for if your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest? If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest? Target cost-per-acquisition (CPA).

Ads are likely to be most contextually relevant to the sites on which they appear when using:

Below is the answer and explanation for ads are likely to be most contextually relevant to the sites on which they appear when using: Ads are likely to be most contextually relevant to the sites on which they appear when using: Topic targeting. ✅ Affinity audiences. Remarketing. In-market audiences.

If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

Below is the answer and explanation for if you’re using remarketing to reach people who’ve used your mobile app, they see your ads: If you’re using remarketing to reach people who’ve used your mobile app, they see your ads: While browsing and using Google maps. Each time they re-use your mobile app. When they enter search terms for pro...

An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign.

Below is the answer and explanation for an advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Create a campaign for...

To raise awareness of what you’re advertising without limiting who might see your ads, you should:

Below is the answer and explanation for to raise awareness of what you’re advertising without limiting who might see your ads, you should: To raise awareness of what you’re advertising without limiting who might see your ads, you should: Add multiple targeting methods and use the “target and bid” setting. Set a topic bid adjustment to show your...

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

Below is the answer and explanation for you are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it? You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad e...

Which practice would be acceptable under Google’s editorial and technical requirements?

Below is the answer and explanation for which practice would be acceptable under Google’s editorial and technical requirements? Which practice would be acceptable under Google’s editorial and technical requirements? Including a generic phrase like “buy products, click here” Linking to a site that’s under construction Showing a URL that...