Below is the answer and explanation for Felix wants to start showing his Google display ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting?
Felix wants to start showing his Google display ads to a narrower audience with the help of demographic targeting.
Below is the answer and explanation for when a responsive display ad is automatically assembled, what’s adjusted to fit the ad slot?
When a responsive display ad is automatically assembled, what’s adjusted to fit the ad slot?
Format, appearance, and external links
Format, image sizes, and external links
Size, extern...
Below is the answer and explanation for Gavin is creating a Google display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
Gavin is creating a Google display ads campaign to he...
Below is the answer and explanation for your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google ads sees an auction that’s more likely to lead to a sale?
Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assumin...
Below is the answer and explanation for Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google search (hundreds of conversions a month) and would like to increase her reach by creating a display campaign. But she’d like it to be as effortless as possible. What type of display campaign should she ru...
Below is the answer and explanation for Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
Raise her maximum cost-per-click (max. CPC). ✅
Below is the answer and explanation for Viktor’s been tracking the conversions in his display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
Viktor’s been tracking the conversio...
Below is the answer and explanation for a company that produces sporting equipment for senior citizens would like to use Google display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?
A company that produces...
Below is the answer and explanation for what can automated bidding help an advertiser improve?
What can automated bidding help an advertiser improve?
Competition
Languages
Calls-to-action
Performance ✅
Correct Answer
Performance ✅
Explanation
Below is the answer and explanation for Kim is seeing significant performance from her Google display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
Kim is seeing significant performance from her Google display remarketing campaign, and wants to expand upon it. Which targeting option...