Tags Google ads

Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment

Below is the answer and explanation for Howard’s in the process of creating a Google display campaign and decides to use custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? Howard’s in...

Which statement accurately describes the reach of Affinity Audiences’ targeting?

Below is the answer and explanation for which statement accurately describes the reach of affinity audiences’ targeting? Which statement accurately describes the reach of affinity audiences’ targeting? It reaches people who have the intent to purchase, updated in real time. It reaches past visitors as they browse network websites and use networ...

What is a key benefit of smart display campaigns?

Below is the answer and explanation for what is a key benefit of smart display campaigns? What is a key benefit of smart display campaigns? Display Network recommendations are generated based on Smart Display campaign performance. Highly segmented insights are provided for daily campaign deep dives. Smart Display campaigns can automatically create video c...

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Below is the answer and explanation for Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this? Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accom...

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Below is the answer and explanation for Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign? Jasmine is the director of marketing for a chain of clothing stores....

Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many webs

Below is the answer for Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for smart display campaigns to run across? Jake’s been trying to build brand awareness for h...

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign

Below is the answer and explanation for Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his display campaign? Frank runs a scuba-diving business that offers lessons and sell...

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

Below is the answer and explanation for Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the help of dynamic remarketing. How can dynamic remarketing benefit him? Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the hel...

Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to fe

Below is the answer and explanation for Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase? Joshua has an on...

A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

Below is the answer and explanation for a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs? a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for...