Below is the answer and explanation for Google display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
Google display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What...
Below is the answer and explanation for how is using non-last-click attribution conversions useful for performance planner forecasts?
How is using non-last-click attribution conversions useful for performance planner forecasts?
To find growth opportunities regarding device targeting
To take advantage of seasonal trends throughout the year
To identify the...
Below is the answer and explanation for what is a valid recommendation that the performance planner can provide?
What is a valid recommendation that the performance planner can provide?
Create alternative versions of best performing ad variations
Apply specific bid adjustments to device and location targeting
Add a themed group of negative keywords
Below is the answer and explanation for what can the performance planner assist you with?
What can the performance planner assist you with?
To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
To determine which Google ads features should be enabled to get the best performance from...
Below is the answer and explanation for using the performance planner on a monthly basis allows you to optimize which two aspects of an account?
Using the performance planner on a monthly basis allows you to optimize which two aspects of an account?
Keywords
Ad extensions
Ads
Bids ✅
Budgets ✅
Below is the answer and explanation for a successful Google ads text ad:
A successful Google ads text ad:
Has a wrapping headline and at least 2 paragraphs of text.
Ties the call-to-action to the landing page. ✅
Mentions at least 4 key selling points.
Talks about the advertiser’s reputation.
Cor...
Below is the answer and explanation for what are the three main automation components of smart display campaigns?
What are the three main automation components of smart display campaigns?
Automated conversions
Automated creatives ✅
Automated bidding ✅
Automated targeting ✅
Below is the answer and explanation for Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google display ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use affinity audiences?
Zoe runs a sports media website that caters to fans...
Below is the answer and explanation for Ben sells housewares through his website and app. What are two ways that Google ads can fuel his business goals and help him achieve his objectives?
Ben sells housewares through his website and app.
What are two ways that Google Ads can fuel his business goals and help him achiev...
Below is the answer for Lauren has chosen “Influence consideration” as the marketing objective in her Google display ads campaign. Which two targeting options are a good fit for Lauren’s campaign?
Below is the answer for Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign.
Which two targeting options are...