Below is the answer and explanation you’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them.
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them.
Below is the answer and explanation for Amanda uses “influence consideration” as a marketing objective for her Google display ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Amanda uses “influence consideration” as a marketing objective for her Google display ads campaign. Which targeting options are a good fit for Amanda’s campaign?...
Below is the answer and explanation for Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a display ads campaign allow him to reach his goal?
Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a display ads campaign allow him to r...
Below is the answer and explanation for when planning a campaign, the first thing an advertiser thinks about should be
When planning a campaign, the first thing an advertiser thinks about should be
The advertiser’s goals ✅
The tools available to optimize the campaign
The tools available to build a display ad
The advertiser’s dail...
Below is the answer and explanation for which of the following is a core benefit of Google ads automated bidding?
Which of the following is a core benefit of Google ads automated bidding?
User ID-based bidding
Impression share-based bidding
Daily budget pacing
Auction-time bidding ✅
Correct Answer
A...
Below is the answer and explanation for an advertiser who sells coffee beans added the keyword ‘Java’ to an ad group. advertiser who sells coffee beans adds the keyword ‘Java’ to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programing.
An advertiser who sells coffee beans adde...
Below is the answer and explanation for you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
You have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
Try various CPC amounts to determine the...
Below is the answer and explanation for Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
Ingrid wants to acquire a lot of...
Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis?
What is one of the reasons why an advertiser should consider using performance planner on a monthly basis?
A / B testing
Google Ads are updated automatically
Click-through...
Below is the answer and explanation for Karen owns a large online business selling antiques. She wants to create a smart display campaign. What are two of the three inputs she must supply in order to create a smart display campaign?
Karen owns a large online business selling antiques. She wants to create a smart display campaign. What are two of the three inputs she must supply in order...