Below is the answer and explanation for the question Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scen...
Below is the answer and explanation for the question after a discussion with a Google audience specialist, Reilly is ready to suggest the use of detailed demographics to her YouTube clients. What are two characteristics of detailed demographics? (choose two.) select all correct responses
After a discussion with a Google audience specialist, Reilly is ready to suggest the use of detailed...
Below is the answer and explanation for the question based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
The bumper ad was shown on the right frame.
When the bumper ad showed for 10 seconds.
When the bumper ad was skippable.
Below is the answer and explanation for the question Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?
Miranda, a Goo...
Below is the answer and explanation for the question what are two events that store visits for TrueView for action come from? (choose two.) select all correct responses
What are two events that store visits for TrueView for action come from? (choose two.) select all correct responses
Users who purchased a product in the past and visited a store location within 30 days.
Below is the answer and explanation for the question when it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
When it comes to driving action, you should focus on audiences with the strongest level of inte...
Below is the answer and explanation for the question which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?
Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?
Google Campaign Archive
Google Trends
Google Surveys
Below is the answer and explanation for the question when measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?
When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how man...
Below is the answer and explanation for the question what’s a key benefit of TrueView for reach?
What’s a key benefit of TrueView for reach?
It helps advertisers maximize views.
Its billing method is based on cost-per-view (CPV).
It’s billed if the viewer watches 30 seconds of the ad.
It optimizes for impressions instead of views. ✅
Below is the answer and explanation for the question landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)
L...