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Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that t

Below is the answer and explanation for the question Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices? Ja...

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal

Below is the answer and explanation for the question Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client? Jasmine’s client is interested in adding...

What’s a key benefit of TrueView in-stream?

Below is the answer and explanation for the question what’s a key benefit of TrueView in-stream? What’s a key benefit of TrueView in-stream? It helps advertisers maximize views .✅  Its billing method is based on target CPM. It optimizes for impressions instead of views. It optimizes for highly efficient reach correct...

Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?

Below is the answer and explanation for the question Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users? Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reach...

Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get

Below is the answer and explanation for the question Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics? Amy’s latest YouTube advertising campaign...

Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s custo

Below is the answer and explanation for the question Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s custom affinity audience? Sara is building a campaign for a sporting goods startup with a revolut...

Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?

Below is the answer and explanation for the question Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for? Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for? Audience, bait, connect, diver...

Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution did Lou suggest to his client?

Below is the answer and explanation for the question Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution did Lou suggest to his client? Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when user...

Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

Below is the answer and explanation for the question which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube? Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube? Google optimize Think with Google Google surveys Google trends ✅

What constitutes a video engagement conversion in a TrueView for action campaign?

Below is the answer and explanation for the question what constitutes a video engagement conversion in a TrueView for action campaign? What constitutes a video engagement conversion in a TrueView for action campaign? User sees an impression of the ad and converts within 24 hours. User watches 10 seconds of the ad and converts within seven days. User watch...