Tags google ads search certification knowledge check assessment answers

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

Below is the answer and explanation for how is using non-last-click attribution conversions useful for performance planner forecasts? How is using non-last-click attribution conversions useful for performance planner forecasts? To find growth opportunities regarding device targeting. To take advantage of seasonal trends throughout the year.

Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) Select All Correct Responses

Below is the answer and explanation for Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy sh...

Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

Below is the answer and explanation for Tara is using search audiences to reach her most valuable customers. Which direct benefit might she obtain by using search audience? Tara is using search audiences to reach her most valuable customers. Which direct benefit might she obtain by using search audience? Learning granular insights regarding her search n...

When creating an ad, how does Greg know what it will look like to his potential customers?

Below is the answer and explanation for when creating an ad, how does Greg know what it will look like to his potential customers? When creating an ad, how does Greg know what it will look like to his potential customers? Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview. Greg can se...

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top

Below is the answer and explanation for as an advertiser, creating your first text ad in Google ads is a simple five-step process. Arrange the five steps in order, with the first step on top. As an advertiser, creating your first text ad in Google ads is a simple five-step process. Arrange the five steps in order, with the first step on top.

Which is required for an ad to be served to a user?

Below is the answer and explanation for which is required for an ad to be served to a user? Which is required for an ad to be served to a user? The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. The search terms must be unique to a company. The keywords must be...

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

Below is the answer and explanation for Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google search campaign benefit Lisa’s business? Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that the...

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients ar

Below is the answer answer and explanation for Barbara’s boss has asked her to use Google ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using? Barbara’s boss has asked her to use Google ads to reach as many users...

What are two main benefits of using Search Audience solutions? (Choose two.)

Below is the answer and explanation for what are two main benefits of using search audience solutions? What are two main benefits of using search audience solutions? Identifying the most effective ad schedules to get the best results from your budget. Reviewing missed opportunities with regards to ad extensions and ad variations. Getti...

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

Below is the answer and explanation for Jerry’s managing a Google search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of search results. What else might he do to improve his ad rank? Jerry’s managing a Google search campaign and would like to improve the position in which h...