Tags google ads search certification exam

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

Below is the answer and explanation for you are working to improve the quality score of a Google search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives? You are working to improve the quality score of a Google search ad by increasing your eCTR. You...

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a

Below is the answer and explanation for Helen’s heating and air (HHA) wants to encourage interest in their new smart refrigerators. They know that widget co also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “widget co” as a negative keyword. Which two searches may prompt the ad? Helen’s heating and air (H...

John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing co

Below is the answer and explanation for John’s plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s plumbing configure to meet this goal? John’s plumbing prides itself on excellent customer servic...

Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.

Below is the answer and explanation for Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe. Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they d...

Arrange the items below in order of hierarchy, beginning with the top level.

Below is the answer and explanation for arrange the items below in order of hierarchy, beginning with the top level. Arrange the items below in order of hierarchy, beginning with the top level. Account. ✅ Campaign. ✅ Ad group. ✅ Ad. ✅

Match each autobidding strategy to the right campaign goal.

Below is the answer and explanation for match each auto bidding strategy to the right campaign goal. Match each auto bidding strategy to the right campaign goal. Conversions – Target CPA. ✅ Revenue – Target ROAS. ✅ Visibility – Target impression share. ✅

What is the key value proposition of Google Search campaigns?

Below is the answer and explanation for what is the key value proposition of Google search campaigns? What is the key value proposition of Google search campaigns? Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites. Influence organic results. Reach people on Google.com that might be interested in your bran...

Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?

Below is the answer and explanation for which part of a search ad isn’t automatically generated by dynamic search ads? Which part of a search ad isn’t automatically generated by dynamic search ads? All of these are automatically generated. Destination URL. Headline. Description line. ✅ Correct answer

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses

Below is the answer and explanation for which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Someone searching for the term shirt. Someone searching for the term shirt brown.

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Below is the answer and explanation for Charlie is working to improve the quality score of a Google search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR? Charlie is working to improve the quality score of a Google search ad by improving his expected click-through rate (eCTR). Which of the following...