Below is the answer and explanation for you want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets...
Below is the answer and explanation for how would you determine the clickthrough rate (CTR) for a client’s search ads?
How would you determine the clickthrough rate (CTR) for a client’s search ads?
Evaluate the number of clicks the ad accrues per day.
Divide the number of clicks the ad gets by the number of impressions it gets. ✅
Below is the answer and explanation for one factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
One factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
Maximum CPC bid of the ad showing one position lower on the page. ✅
location targeting of the ad sh...
Below is the answer and explanation for you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
You have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
Try various CPC amounts to determine the...
Below is the answer and explanation for if your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
Up to US£24. ✅
Below is the and explanation for the keyword insertion code in an ad’s headline is “buy {keyword:books}.” The ad appears when someone searches on “flower books”.
The keyword insertion code in an ad’s headline is “buy {keyword:books}.” The ad appears when someone searches on “flower books”.
Buy keyword books.
Buy gardening books. ✅
Below is the answer and explanation for a successful Google ads text ad:
A successful Google ads text ad:
Has a wrapping headline and at least 2 paragraphs of text.
Ties the call-to-action to the landing page. ✅
Mentions at least 4 key selling points.
Talks about the advertiser’s reputation.
Cor...
Below is the answer and explanation for to optimize a client’s campaign to get the most out of her mobile advertising, you can:
To optimize a client’s campaign to get the most out of her mobile advertising, you can:
Set shorter conversion windows to capture users who convert after researching on multiple devices.
Set a mobile bid adjust...
Below is the answer and explanation for Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
She prefers not to limit ad exposure, regardless of when the restaurant is open.
Below is the answer and explanation for Chanara, a senior account manager at a large digital agency, likes having an Google ads manager account. What can she do with a manager account that she can’t do with an individual account?
Chanara, a senior account manager at a large digital agency, likes having an Google ads manager account. What can she do with a manager acc...