Tags google ads search certification assessment

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

Below is the answer and explanation for organize these steps in the correct order to set up an effective customer match strategy. Organize these steps in the correct order to set up an effective customer match strategy. Segment a customer list, based on a desired marketing action. ✅ Upload the list t...

Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

Below is the answer and explanation for Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google search ads? Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking...

Why do search ad extensions matter?

Below is the answer and explanation for why do search ad extensions matter? Why do search ad extensions matter? The cost-per-click on ad extensions is lower than on a search ad headline. They guarantee higher engagement for advertisers. They increase ad quality and drive lower conversion costs. They increase engagement...

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

Below is the answer and explanation for Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt? Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt? Set a keyword bid of at least $10 for each active a...

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Below is the answer and explanation for Brian manages his company’s Google search ads campaign. He regularly reviews the optimization score to make his Google search campaign as effective as possible. What is Brian’s optimization score based upon? Brian manages his company’s Google search ads campaign. He regularly reviews the optimization score to make his Google se...

How many ads should be implemented per ad group?

Below is the answer and explanation for how many ads should be implemented per ad group? How many ads should be implemented per ad group? One or two. Only one. Two to three. Three to five. ✅ Correct answer Three to five. ✅ Explanation Th...

In-Market audiences would be suited to reach which user?

Below is the answer and explanation for in-market audiences would be suited to reach which user? In-market audiences would be suited to reach which user? Someone researching the safety features of baby prams. Someone with a qualified interest in mountaineering. Someone excited about a new movie release. Someone looking to purchase a new c...

True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.

Below is the answer and explanation for true or false? Affinity audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. True or false? affinity audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. True....

What are the three main factors that determine ad quality?

Below is the answer and explanation for what are the three main factors that determine ad quality? What are the three main factors that determine ad quality? Expected click through rate, ad formats, and ad relevance Expected click through rate, max CPC bid, and landing page experience. Max CPC bid, landing page experience, and ad relev...

Which are the three required parts of a text ad?

Below is the answer and explanation for which are the three required parts of a text ad? Which are the three required parts of a text ad? Description, path fields and headline. Description, path fields and URL. Headline, description and path fields. Headline, description and URL. ✅ Correc...