Below is the answer and explanation for which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
Top of page rate metric from...
Below is the answer and explanation for Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
Increase the number of keywords in each ad group.
Increase her...
Below is the answer and explanation for Clara is an advertising director who’s tasked with optimizing her company’s Google search campaign. How can Clara use the optimization score to benefit her campaign?
Clara is an advertising director who’s tasked with optimizing her company’s Google search campaign. How can Clara use the optimization score to benefit her campaig...
Below is the answer and explanation for your Google search ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your search ads campaigns. What are two of the data sources that are used to calculate optimization recommendations?
Your Google search ad...
Below is the answer and explanation for Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google ads recommendations page to help him evaluate his search ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses...
Below is the answer and explanation for how can ad extensions contribute to increasing user engagement?
How can ad extensions contribute to increasing user engagement?
With attractive images and videos.
Ad extensions include a “share” button.
Ad extensions include a “like” button to gauge if an ad is favorable.
By addr...
Below is the answer and explanation for why should your business use performance planner?
Why should your business use performance planner?
It validates budgets against other vendors in the same market.
It is the only ad budgeting software on the market.
It helps businesses determine a go-to-market strategy.
It makes r...
Below is the answer and explanation for with dynamic search ads, what does the advertiser provide?
With dynamic search ads, what does the advertiser provide?
A list of search terms.
A machine-learning algorithm.
A headline.
A list of web pages. ✅
Correct answer
A list of web page...
Below is the answer and explanation for Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Below is the answer and explanation for as a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?
As a...