Tags google ads fundamentals

Each campaign in your Google Ads account should have a single:

Below is the answer and explanation for each campaign in your Google ads account should have a single: Each campaign in your Google ads account should have a single: Maximum cost-per-click (max. CPC) bid. Landing page. Business goal. ✅ Ad group. Correct Answer Business goa...

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

Below is the answer and explanation for if you bid $2 for a click and the next highest bid is $1.25, how much will you pay? If you bid $2 for a click and the next highest bid is $1.25, how much will you pay? $2. $1.24. $1. $1.26. ✅ Correct answer $1.26. ✅

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Below is the answer and explanation for Susan’s sporting goods sells a variety of sports equipment and clothing. How should Susan set up her ad words account? Susan’s sporting goods sells a variety of sports equipment and clothing. How should Susan set up her Ad words account? Create two accounts: one for equipment and one for clothing. Within the equipment account, create...

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get.

Below is the answer and explanation for when setting up a search network campaign for a client, you want to maximize the number of clicks her ads can get. When setting up a search network campaign for a client, you want to maximize the number of clicks her ads can get. Cost-per-thousand impressions (CPM). Cost-per-acquisition (CPA).

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your.

Below is the answer and explanation for when setting up a campaign, you can use display planner to get an idea of the budget and bids you should set based on your. When setting up a campaign, you can use display planner to get an idea of the budget and bids you should set based on your. Traffic estimates for placement ideas. Historical conversion rate estimates fo...

What’s a reason to use the “Search Network with Display Select” campaign type?

Below is the answer and explanation for what’s a reason to use the “search network with display select” campaign type? What’s a reason to use the “search network with display select” campaign type? Your ads only show on the first page search results. You can pick the exact websites where you want your ad to show. ✅ ...

You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps c

Below is the answer and explanation for you sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps. You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps. I...

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

Below is the answer and explanation for Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit? Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?...

Keyword Planner can help you build a new Search Network campaign by:

Below is the answer and explanation for keyword planner can help you build a new search network campaign by: Keyword planner can help you build a new search network campaign by: Organizing potential placements into ad groups. Suggesting landing pages for your ads. Multiplying keyword lists together. ✅ Creating new ads base...

What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

Below is the answer and explanation for what’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad? What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad? Replace the existing landing page with the new one and compare this month’s data...