Below is the answer and explanation for the question An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.
An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.
...
Below is the answer and explanation for the question call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.
Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.
A) False...
Below is the answer and explanation for the question when you use a flexible bid strategy, it will automatically optimize your bids based on:
When you use a flexible bid strategy, it will automatically optimize your bids based on:
Your performance KPI (Key Performance Indicator) ✅
Your quality score
Your search term data
Your rem...
Below is the answer for the question Which of the following is not a type of mobile ad extension?
Which of the following is not a type of mobile ad extension?
A) Sitelink extension
B) Download extension✅
C) Call extension
D) App extension
correct answer:
B) Download extension✅
The ab...
Below is the answer and explanation for the question Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?
Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?
The app makes use of streaming video.
An additional YouTube charge is paid.
Video assets are...
Below is the answer and explanation for the question What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
No one has figured a way to “see” mobile’s contribution yet.
Many in traditional retail are not mobile users.
Th...
Below is the answer and explanation for the question where can universal app campaigns run?
Where can universal app campaigns run?
On the Search and display networks, and YouTube ✅
Only on the Google Play store
Only on AdMob
Within other apps, also known as in–app
correct answer
On the Search and di...
Below is the answer and explanation for the question to more fully capture mobile’s contribution to a sale, advertisers need to consider what?
To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
Customer intent
Just the last click
The first and last click
More than just the last click ✅...
Below is the answer and explanation for the question how does adWords data-driven attribution give credit for conversions?
How does AdWords data-driven attribution give credit for conversions?
It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion....
Below is the answer and explanation for the question Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company ear...