Below is the answer and explanation for Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a display campaign. In what way will a display campaign achieve Ingrid’s marketing goal?
Ingrid wants to acquire a lot of exposure for a new p...
Below is the answer and explanation for Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?
Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is...
Below is the answer and explanation for Claire understands the impact an app store listing can have on her Google app campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download. Which three components of the Google play store listing should Claire and the developer team review first?
Claire understands the impa...
Below is the answer and explanation for Rina has heard the term quality score mentioned before and is interested to learn what it actually is. Which statement describes quality score?
Rina has heard the term quality score mentioned before and is interested to learn what it actually is. Which statement describes quality score?
It’s a metric that scores t...
Below is the answer and explanation for what’s the maximum number of localized store listing experiments that can be run at once in Google play?
What’s the maximum number of localized store listing experiments that can be run at once in Google play?
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Correct answer
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Below is the answer and explanation for Michelle recently launched a new product called **wonder boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google ads but only for searches that are solely for her product name (**wonder boots**).Which keyword match type should Michelle use to attract traffic strictly for searches for the **wonder boot...
Below is the answer and explanation for Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?
Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-...
Below is the answer and explanation for Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer One Stop. She has the One Stop app installed and clicks on the ad. One Stop has enabled deep linking. What will happen next?
Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots...
Below is the answer and explanation for what’s usually the last touch point at which you might influence a user’s decision to install your app?
What’s usually the last touch point at which you might influence a user’s decision to install your app?
App campaign ad.
Website where the app is featured.
Offline marketing efforts.
App store lis...
Below is the answer and explanation for what’s an example of an effective call out extension?
What’s an example of an effective call out extension?
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