Below is the answer and explanation for the question what time of day does mobile usage generally peak?
What time of day does mobile usage generally peak?
A) During working hours
B) Morning and evening when people are commuting to work
C) Evening hours when people are at home
D) Spread evenly throughout the day ✅
c...
Below is the answer for the question according to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?
According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?
A) 25%
B) 0%
C) 50%...
Below is the answer and explanation for the question what is an app install ad?
What is an app install ad?
A) A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen
B) An ad format for advertisers to re-engage with users who have already downloaded the app
C) A templated way to create text, banne...
Below is the answer and explanation for the question if you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:
If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:
A) Go to “campaign exclusions” from the display network tab...
Below is the answer and explanation for the question for someone who wants to run a display network campaign, which tool is best suited for providing targeting ideas and estimates?
For someone who wants to run a display network campaign, which tool is best suited for providing targeting ideas and estimates?
A) Display planner ✅
B) Display ad build...
Below is the answer and explanation for the question which of the following is true about apps?
Which of the following is true about apps?
The majority of Android apps have been downloaded
Most smartphone users download apps on a weekly basis
Once a customer downloads an app, they will be likely to return
The number of app installs on And...
Below is the answer and explanation for the question the mobile app acquisition reports provide data for which of the following?
The mobile app acquisition reports provide data for which of the following?
How many times your mobile apps was installed and opened. ✅
How users spend time outside of your app
The type of targeting that has the...
Below is the answer and explanation for the question you can use the mobile app overview report to do which of the following
You can use the mobile app overview report to do which of the following
A) Review the code for your app and SDKs
B) Assess the general health of your app and to follow data trends ✅
C) Review data about your users’...
Below is the answer and explanation for the question when should an advertiser use an app extension instead of an app promotion ad?
When should an advertiser use an app extension instead of an app promotion ad?
With keywords intended to direct users to the mobile website, but still give the option to download the app ✅
B) To run your ad on both Se...
Below is the answer and explanation for the question what is an app engagement ad?
What is an app engagement ad?
A customized ad shown to users who already have the app in order to drive them back to the app ✅
B) An app extensions which shows a link to your app below your ad
C) A templated “engagement” image ad which allows you to add mor...